PRIVACY POLICY

Last Updated: May 11, 2025

1. INTRODUCTION

Welcome to ReservePath (“we,” “our,” or “us”), a reserve study Software-as-a-Service (SaaS) application owned and operated by VRLY Ventures LLC. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our website at https://reservepath.com and related services (collectively, the “Service”).

IMPORTANT NOTICE FOR NON-US USERS: ReservePath is designed exclusively for use by customers located in the United States. We do not target our services to individuals or businesses outside the United States. By accessing or using our Service, you acknowledge and agree that your information will be processed as described in this Privacy Policy in accordance with United States law, which may not provide the same level of protection as the laws in your country. If you are located outside the United States and choose to use our Service, you do so at your own risk and with the understanding that your information will be processed in accordance with this Privacy Policy and US law.

We respect your privacy and are committed to protecting your personal information. Please read this Privacy Policy carefully to understand our practices regarding your personal data and how we will treat it.

By accessing or using our Service, you acknowledge that you have read, understood, and agree to be bound by this Privacy Policy. If you do not agree with our policies and practices, please do not use our Service.

2. INFORMATION WE COLLECT

We may collect several types of information from and about users of our Service, including:

2.1 Personal Information

Personal information is data that can be used to identify you directly or indirectly. We may collect the following personal information:

Contact Information: Name, email address, phone number, mailing address, and other similar contact data.
Account Information: Username, password, account preferences, and other information needed to create and maintain your account.
Payment Information: Credit card details, billing address, and other financial information necessary for payment processing. Note that payment information is processed by our third-party payment processors, and we do not store complete credit card information on our servers.
Professional Information: Job title, company name, industry, and other information related to your professional identity.
User Content: Information you provide when using our Service, such as reserve study data, property information, and other content you submit.

2.2 Usage Information

We automatically collect certain information about how you interact with our Service:

Device Information: Information about your device, including IP address, browser type, operating system, device identifiers, and mobile network information.
Log Data: Server logs, error reports, performance data, and other system activity information.
Usage Patterns: Pages visited, features used, time spent on the Service, clickstream data, and other information about how you use our Service.
Location Information: General location information derived from your IP address.

2.3 Cookies and Similar Technologies

We use cookies, web beacons, pixel tags, and similar technologies to collect information about your browsing behavior and preferences. For more information about our use of these technologies, please see Section 7 of this Privacy Policy.

3. HOW WE COLLECT INFORMATION

We collect information in the following ways:

3.1 Direct Collection

We collect information directly from you when you:

Create an account or register for our Service
Fill out forms or surveys
Communicate with us via email, phone, or other channels
Subscribe to newsletters or marketing communications
Use features of our Service
Provide feedback or contact customer support

3.2 Automated Collection

We automatically collect certain information when you:

Visit our website or use our Service
Interact with our emails or online advertisements
Use our mobile applications
Connect with us via social media

3.3 Third-Party Sources

We may receive information about you from third-party sources, such as:

Business partners
Service providers
Public databases
Marketing partners
Social media platforms (if you connect your account to our Service)

4. HOW WE USE YOUR INFORMATION

We use the information we collect for various purposes, including to:

4.1 Provide and Maintain the Service

Operate, maintain, and improve our Service
Process transactions and send related information
Create and manage your account
Provide customer support and respond to inquiries
Fulfill your requests for products or services
Enable features and functionality of the Service

4.2 Personalization and Communication

Personalize your experience with our Service
Communicate with you about your account or transactions
Send you technical notices, updates, security alerts, and support messages
Deliver newsletters, promotional materials, and other communications
Respond to your comments, questions, and requests

4.3 Analysis and Improvement

Analyze usage patterns and trends
Conduct research and development
Test and improve our Service
Develop new products, services, and features
Monitor and analyze the effectiveness of our Service

4.4 Security and Protection

Protect our Service, users, and the public
Detect, prevent, and address technical issues
Prevent fraud, unauthorized access, and other misuse
Enforce our Terms of Service and other agreements

4.5 Legal Compliance

Comply with applicable laws, regulations, and legal processes
Respond to lawful requests from public and governmental authorities
Enforce our rights, privacy, safety, or property, and/or that of our users or others

5. HOW WE SHARE YOUR INFORMATION

We may share your information in the following circumstances:

5.1 Service Providers

We may share your information with third-party vendors, consultants, and other service providers who need access to such information to perform services on our behalf. These include:

Cloud hosting and infrastructure providers
Payment processors
Customer support services
Email and communication services
Analytics providers
Marketing and advertising partners

We require all third-party service providers to respect the security of your personal information and to treat it in accordance with applicable laws.

5.2 Business Transfers

If we are involved in a merger, acquisition, financing, reorganization, bankruptcy, receivership, dissolution, or other similar transaction or proceeding, we may share or transfer your information as part of such transaction or proceeding.

5.3 Legal Requirements

We may disclose your information if required to do so by law or in response to valid requests by public authorities (e.g., a court or government agency). We may also disclose your information to:

Enforce our Terms of Service and other agreements
Protect our rights, privacy, safety, or property, and/or that of our users or others
Prevent fraud, security issues, or technical problems

5.4 With Your Consent

We may share your information with third parties when you have consented to such disclosure or directed us to do so.

5.5 Aggregated or De-identified Information

We may share aggregated or de-identified information that cannot reasonably be used to identify you with third parties for various purposes, including to improve our Service and for business or marketing purposes.

6. DATA RETENTION AND SECURITY

6.1 Data Retention

We retain your personal information for as long as necessary to fulfill the purposes for which we collected it, including for the purposes of satisfying any legal, accounting, or reporting requirements. To determine the appropriate retention period, we consider:

The amount, nature, and sensitivity of the personal information
The potential risk of harm from unauthorized use or disclosure
The purposes for which we process the information
Whether we can achieve those purposes through other means
Applicable legal requirements

When we no longer need your personal information, we will securely delete or anonymize it.

6.2 Data Security

We implement appropriate technical and organizational measures to protect your personal information from unauthorized access, use, disclosure, alteration, or destruction. These measures include:

Encryption of sensitive data
Secure network configurations
Regular security assessments and testing
Access controls and authentication procedures
Employee training and confidentiality agreements

However, no method of transmission over the internet or electronic storage is 100% secure. While we strive to use commercially acceptable means to protect your personal information, we cannot guarantee its absolute security.

7. COOKIES AND SIMILAR TECHNOLOGIES

7.1 What Are Cookies?

Cookies are small text files that are placed on your device when you visit a website. They are widely used to make websites work more efficiently and provide information to the website owners.

7.2 How We Use Cookies

We use cookies and similar technologies for the following purposes:

Essential Cookies: Necessary for the operation of our Service, such as session management, security, and authentication.
Functional Cookies: Enable enhanced functionality and personalization, such as remembering your preferences and settings.
Analytics Cookies: Help us understand how visitors interact with our Service by collecting and reporting information anonymously.
Advertising Cookies: Used to deliver relevant advertisements and track ad campaign performance.

7.3 Your Cookie Choices

Most web browsers allow you to control cookies through their settings preferences. You can set your browser to refuse all or some cookies, or to alert you when cookies are being sent. However, if you disable or refuse cookies, some parts of our Service may not function properly.

8. YOUR PRIVACY RIGHTS

8.1 General Privacy Rights

Regardless of your location, you have the right to:

Request information about the personal data we hold about you
Request correction of inaccurate or incomplete personal information
Request deletion of your personal information in certain circumstances
Opt out of marketing communications

8.2 California Privacy Rights

If you are a California resident, you may have additional rights under the California Consumer Privacy Act (CCPA) and California Privacy Rights Act (CPRA). For more information about your California privacy rights, please visit our California Privacy Notice.

8.3 Exercising Your Rights

To exercise any of these rights, please contact us using the contact information provided in Section 13 of this Privacy Policy. We will respond to your request within the timeframe required by applicable law.

9. CHILDREN’S PRIVACY

Our Service is not directed to children under the age of 16, and we do not knowingly collect personal information from children under 16. If we learn that we have collected personal information from a child under 16, we will take steps to delete such information as soon as possible. If you believe that we might have collected information from a child under 16, please contact us using the information provided in Section 13.

10. INTERNATIONAL DATA TRANSFERS

We are based in the United States and process and store information in the United States. If you are located outside the United States, your information will be transferred to, stored, and processed in the United States.

By providing us with your information, you acknowledge that your information will be transferred to and processed in the United States, which may have different data protection rules than those of your country. If you are located outside the United States and choose to use our Service, you do so with the understanding that any information you provide will be processed in the United States and subject to United States law.

11. THIRD-PARTY LINKS AND SERVICES

Our Service may contain links to third-party websites, applications, or services that are not owned or controlled by us. This Privacy Policy applies only to our Service. We have no control over and assume no responsibility for the content, privacy policies, or practices of any third-party websites, applications, or services. We encourage you to review the privacy policies of those third parties before providing any information to them.

12. CHANGES TO THIS PRIVACY POLICY

We may update this Privacy Policy from time to time. The date at the top of this Privacy Policy indicates when it was last updated. If we make material changes to this Privacy Policy, we will notify you by email or through a notice on our website prior to the change becoming effective.

We encourage you to review this Privacy Policy periodically to stay informed about our information practices and your privacy rights and choices.

13. CONTACT US

If you have any questions, concerns, or requests regarding this Privacy Policy or our privacy practices, please contact us at:

VRLY Ventures LLC
1346 How Lane, Unit 7
North Brunswick Township, NJ 08901
Email: privacy@reservepath.com
Phone: [Insert Phone Number]

14. GOVERNING LAW

This Privacy Policy shall be governed by and construed in accordance with the laws of the State of New Jersey, without regard to its conflict of law provisions. Any dispute arising from or relating to this Privacy Policy shall be subject to the exclusive jurisdiction of the state and federal courts located in Middlesex County, New Jersey.

By using our Service, you acknowledge that you have read and understood this Privacy Policy and agree to our collection, use, and disclosure of your information as described herein.